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Work-life balance CAN be a strategic advantage

Ted Bauer
4 min readAug 19, 2022

Let’s start with some honesty: if you really want to ever achieve “work-life balance,” you need to come up with a new term for it. Re-brand that shit! Here’s the essential problem:

  • Rank-and-file employees hear that and think “That’s an unicorn concept fueled by buzzwords.”
  • Managers hear that and think, “Wait, people are gonna work less? But we have deliverables to hit…”

Both sides are frustrated.

Very few companies know how to get this idea/concept right, even though Towers Watson did a study on global workforces just last year that found something pretty simple and basic: if you do it right, it’s basically the third most valuable aspect of your company’s success.

Think about it like this: let’s say you make $80K, give or take. Your company is really good and nice to you and understands you have a life and a family. Some Fridays, even non-summer, you’re out by 2pm. Some company comes along and gives you $100K as an offer, but you meet the person who’d be your direct boss and they seem hard-driving and Type-A.

Are you going to take the extra $20,000, or stay where you are? Most people would probably stay. I would, personally. Admittedly no one is about to come along and offer me $100K after reading this blog, but you know, this is a…

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Ted Bauer
Ted Bauer

Written by Ted Bauer

I write about a lot of different topics, from work to masculinity to relationships and social dynamics, I.e. modern friendship. Pleasure to be here.

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