Woke Capitalism = Paper Tiger, Smokescreen

“Go woke, go broke?” Who cares? Don’t we just buy the cheapest stuff, in general?

Here’s a good article on “woke:”

Opinion | The Puny Power of 'Woke Capitalism'

In there, you have this essential paragraph:

But woke capitalism is a paper tiger. Companies embrace identity and cultural inclusion as a way to expand their market share to new communities while simultaneously obscuring their raw political power and the ruthless underpinning realities of shareholder capitalism. Elites on the right, meanwhile, know very well that it is a paper tiger but are more than happy to play along with a shuck and jive that allows them to wield “woke” as a cudgel against the left — and for some voters, it does the vital job of stoking…