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What about a whole-scale reinvention of what “success” really is?

Ted Bauer
3 min readJul 6, 2021

Tough one to skate, because it’s completely tied to your family, your upbringing, your belief structure, and your values. But let’s try.

Bye bye Bezos

Over the weekend, the greatest entrepreneur of the disruption age, Mr. Jeffrey Bezos — to quote Bo Burnham, “You’ve made it!” — left his perch as CEO of Amazon, which he had been since 1994. He’s not leaving Amazon, no. He will be the Executive Chairman. And, if we’re being honest, he probably left the day-to-day somewhere around 2014, but it’s a better narrative that he’s “leaving” now. As a result, we got some hustle porn-ish tweets about Jeff, including this sequence:

What’s happening in these tweets is that Amazon was trying to launch Kindle, which was its first hardware product, and this guy Dan…

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Ted Bauer
Ted Bauer

Written by Ted Bauer

I write about a lot of different topics, from work to masculinity to relationships and social dynamics, I.e. modern friendship. Pleasure to be here.

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