The War “For” Talent Became The War “On” Talent

And no amount of consultant-driven models is going to drastically shape that.

I’ve heard quite a bit about “employer value proposition” — sometimes also called “employee value proposition” — over the last 5–8 years. I honestly have very little idea what it means, because to most people, work is truly about making ends meet and it’s not so much about purpose. Purpose is awesome, but it also shouldn’t be “the point” of work, because so many jobs are devoid of it. If you think a job is supposed to help you chase purpose, you’d end up depressed in many jobs you end up taking.

Are people broadly losing purpose?

Well, here’s a recent deep dive on EVP, including this graphic:

So you see here:

• Material
• Connection/Community
• Meaning/Purpose
• Growth and Development