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It seems like we talk about “digital noise” a lot — and that it’s probably a true concept. There are a lot of people with “personal branding” these days via various social media platforms, easy-to-install websites ala WordPress, and more. Think of it this way in the simplest terms: in 1994, some random dude in Ohio probably didn’t have a major audience for his thoughts. Now that’s not only possible, it’s in some ways expected that there’s probably some dude in Ohio with 15,000 LinkedIn followers hanging on his breathless professional updates. The world has changed a lot in terms of how we communicate and share ideas in just about two decades.
You add social media automation into this, and there’s a lot of stuff going out every minute. We’ve all seen the situation where there’s a school shooting or something awful, and because of automation, half of Twitter is like “Buy my course today! 10% off!” It’s like, “Um, bad timing here…” I digress. Point is: there seems to be a lot of digital noise, but how much exactly? Let’s see if we can quantify this. We’ll do three or four platforms, K?
Digital noise: Facebook
This is the big fish. They have about 1.86 billion active users, and there are about 63 million business pages now. Every minute, there are about 293,000 statuses updated and 136,000 photos posted. If you want to…
