The authenticity paradox

Ted Bauer
3 min readApr 20, 2022

I was at the Indeed Interactive conference for two days this week. I went to a couple of panels and mostly tried to schmooze and/or drink and eat my way through parts of Austin. I would say I was mostly successful, but probably could have been better on the schmoozing. We’ll get them next time, Tiger.

One panel I went to was with a professor at Columbia University who does a lot of research on “authenticity.” I imagine that’s actually a challenging job in The Era Of The Gram, where not a lot of people are truly authentic, even if they claim they are.

In this discussion, though, I kept thinking about what “authenticity” really even is. I guess it means … you are being your truly unique self most of the time, even if there’s some warts therein? That seems like a good definition. Now we come to a few issues, though.

Where do we spend a lot of our time?

Work.

What do executives claim about work?

That they want A-Player innovators with uniqueness and personality and those who “bring their authentic selves to work.” That’s in a lot of mission statement copy, I’d bet.

What often happens if you “bring your authentic self to work?”

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Ted Bauer

Mostly write about work, leadership, friendship, masculinity, male infertility, and some other stuff along the way. It's a pleasure to be here.