So “Woke” Capitalism Is An Official Grift Now, Correct?

This is how it seems.

There’s almost too much to unpack about “wokeness” and “woke capitalism,” so I will try to keep things relatively simple here.

First of all, the discussion is stupid to begin with, because absolutely no one knows what woke means — including the people who talk about it constantly as the downfall of civilization.

Is “Woke” The Ultimate Suitcase Word? Does ANYONE Know What It Means?

Second: it’s a good story for the right-leaners that Kendi’s Boston University thing was a total sham, but they are missing the real story. The real story is that Kendi had no right to be leading a center of that nature; the dude had no management experience, not even that much academic experience, and simply emerged as the charismatic fire of Summer 2020, which led him to believe he could and should monetize himself. Most Americans are like that. As noted in this column from Michelle Goldberg, it’s more about how left-leaning donors respond to fads and moments, as opposed to building something long-term sustainable, such as what the Koch family does on the right.