Only About 50% Of White-Collar Employees Are Clear On What’s Expected Of Them? That Tracks.

Priorities are a wasteland in so many organizations.

I got that stat from here, which is in turn from here. This doesn’t really surprise me. Let me give you an example from a job I had a couple of years ago. The marketing team here had this basic rundown:

• 3–4 people doing e-mail marketing
• 1–2 doing internal newsletters and blogging
• 3–4 doing publications and direct mail
• 1–2 doing social media
• 1–2 designers

Here was the thing, though: 2 of the 4 people doing e-mail marketing would regularly say they didn’t have 40 hours/week of stuff to do, as would 1 of the “internal newsletters” and 1 of the “social media.” That’s 4 people not really working 40/week, but getting paid 40/week. That’s ineffective and bad for the bottom line. That is stuff we should care about.

Lemme give you another example. My friend is a big deal (kind of a big deal) in the general digital marketing world. He consults for some huge brands. I won’t name the brand in this case so that I don’t toss anyone under a train, but let’s say it’s a huge retailer, right? He went and set them up with “a social media control…