Member-only story
Indeed. Companies do buffoon-ish PR stuff all the time, typically around diversity but also often around wellness, and they spend money on gym membership discounts and Suunto watches and whatever else, but like … at the end of the day, most people want a job and a source of income. That’s important in a first-world capitalism. It helps you deal with a lot of other stuff. I’ve had pockets and periods where I’ve been laid off or don’t have a lot of work coming in, and honestly those are awful times, and you generally make stupid, self-destructive decisions roughly 6.2 times out of 10. Men, especially, need work and income as a source of purpose. That’s why automation is ultimately so scary.
So like, spend away on discounting my gym membership, but motivation towards the gym is an individual-level thing, and might not be that drastically adjusted by nudges and incentives. The ability to retain in a role, though? Some semblance of job…