If The Legacy Widget Sells Big, Other Stuff Falls By The Wayside

Work in a nutshell.

I love me some Paul Zak; back in the day, I used his research in this blog post on employee turnover. Well, now he’s got some new-ish research on Google’s reWork site, including this visual:

At one level, I look at that and say “Cool.” At another level, I look and say “Oh, he created an acronym to sell more books, courses, and speaking engagements.” I guess both have validity.

So, in this post I linked above, he gives an example on how you’d use this OXYTOCIN idea:

One company my team worked with scored lowest on Natural (being authentic and vulnerable). We launched a three-month intervention to raise Natural that started with ten days of microlearning videos sent via email, followed by ten weeks of pulse questions that collected data on Natural and subtly reminded them to focus on bringing their true selves to work. The company…