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If Ain’t Nobody Employed, Who’s Gonna Pay For The Crap We Produce?
I think most logical people have wondered this question for years at this point. If you’ve ever spent 14 seconds with a corporate executive, you know they absolutely love cost-cutting and hate the overhead involved with payroll and health insurance. So, automation seems great to them on face: 24–7 productivity, no need to pay for a health plan, no “my car is in the shop” or “my aunt died recently,” etc. Best of both worlds.
But most companies still make crap, be it B2B or B2C. B2B is a different animal, because some companies could still afford to buy crap from other companies when as automation comes for 40% of jobs. But B2C is a crazy thing to even consider: if a lot of people don’t have income, then who is going to buy Drunk Elephant cosmetics and bananas? I honestly don’t entirely know.
How Money Works argues that consumer-selling companies will just cater to the rich, as video games are already doing: