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This seems like a pretty big topic these days because of how fast the tech stack is generally moving. You’ve probably heard of stuff like Bitcoin and Blockchain, for example. If we’re being completely truthful, I would guess less than 0.0001% of the population really understands what those are or how they work — so at this present moment, it’s hard for them to get to scale. And part of the issue is that trust in the basic concept (“What is this thing?”) is lacking.
So it raises an interesting question, and one that made Malcolm Gladwell and others into best-sellers: how do ideas/concepts become trusted and catch on? Surprisingly, for how often I blog about human behavior/trust as relates to work, I’ve only tackled this kind of trust/reputation deal once.
This time I’m going to use some ideas from Rachel Botsman, who has a video in that link above too.
The progression of trust in a new idea
It generally goes like this:
- “I get it,” or The California Roll Principle
- “What’s in it for me?”
- “I trust this at a human level.”
Let’s go 1-by-1 here.
