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First Comes Love, Then Comes Marriage, Then Comes … Murder And RedPill Justification?

A case out of Mississippi involving deep personal projections.

Ted Bauer
7 min readJan 7, 2025

To briefly set this one up: Jennifer Sheffield was a woman in Mississippi, married for a time to a guy named Brandon. I believe Brandon entered the marriage with a daughter from a previous relationship, then Jennifer and Brandon had a daughter together. I am not sure what Brandon did professionally, although his sister has posted an obit online where he’s oddly described as “a fan of Alabama football.” (#RollTide) This case went viral because, as you might expect from the headline of this post, Brandon killed Jennifer and then himself two days after Christmas. Unfortunately, the husband/wife murder-suicide happens more than we’d like to admit — so why exactly did this story become viral?

Well, two weeks (17 days in reality) before the murder, Jennifer went on TikTok and posted about “soon to be a single mom” and praised, yes praised, her husband (soon to be ex) for how he was handling it and how he was stepping up. Then, obviously, he killed her and himself less than three weeks later. The stark dichotomy between “Event A” (TikTok) and “Event B” (homicide) created some dialogue.

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Ted Bauer
Ted Bauer

Written by Ted Bauer

I write about a lot of different topics, from work to masculinity to relationships and social dynamics, I.e. modern friendship. Pleasure to be here.

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