Do you want to understand human behavior better?

Ted Bauer
8 min readSep 22, 2021

Initially wrote this over here.

A good deal of our work at Neuroleadership Institute is about finding easily-conveyable, sticky approaches rooted in brain science to help explain core aspects of work, such as motivation, feedback, and more. We want organizations and individuals who attend our training(s) to come away with something easy to recall. Ideally, this easy recall — plus a delivery method that spaces out learning — will help the learning truly resonate with people, and that’s the baseline of habit activation. In turn, habit activation shifts long-term behavior in organizations. It’s a process, but one that works.

It can take literal years for teams at NLI to develop these “sticker” acronyms, and four of the major ones we return to are detailed below for context.

SCARF

This, in some ways, is the “granddaddy of them all” (for college football fans who remember Keith Jackson) of NLI acronyms.

SCARF stands for:

  • Status
  • Certainty

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Ted Bauer
Ted Bauer

Written by Ted Bauer

I write about a lot of different topics, from work to masculinity to relationships and social dynamics, I.e. modern friendship. Pleasure to be here.

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