Bama RushTok Is The Perfect Storm Antidote To Modern Gender Brawls

It’s not confusing why we’re obsessed with it.

RushTok at University of Alabama became “an Internet thing” in 2021, and it’s only gained steam since then, including a HBO documentary (which oddly had a lot of scenes involving a wig), billions of views on TikTok, probably hundreds of millions of views on Instagram (the kids just don’t like it as much), and 4,000+ thought pieces on different websites about what it all means and why people are obsessed with it.

It’s not a very complicated discussion.

At the highest levels, people are obsessed with Bama Rush because:

1. The women involved are attractive.
2. It harkens people back to their college existence and what they deemed important.
3. It’s like watching a train wreck in slow motion many times.
4. It allows us to feel better about ourselves as parents, i.e. “My Emily would never do this. Wait, would she?”

The real reason it’s become so popular, though, is because it’s the ultimate in traditional gender norms at a time when those feel “threatened” to many. Basically, you have well-toned blond girls from the American South essentially competing to be in houses with other girls under the…