Ah, An Overlay Between Trad-Wife Content And Alex Jones Content? That Tracks.

Trad-wife content isn’t made for women; it’s made to get the attention of men.

Ted Bauer
3 min readMay 23, 2024

I stole this above illustration from here, which is a decent column about trad-wives:

I’ve stunningly written about this trend about six times by now (I may have a problem), including asking whether Katie Britt was a trad-wife:

If you look at that New York Times article above, you get this paragraph:

Media Matters coded and analyzed 327 recommended videos after exclusively interacting with tradwife content and documented what happened. We found TikTok’s recommendation algorithm

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Ted Bauer

Mostly write about work, leadership, friendship, masculinity, male infertility, and some other stuff along the way. It's a pleasure to be here.