A Crappy Argument For Google’s “Loretta” Ad As A Super Bowl All-Timer

This argument may be terrible, but let me try and make it, if ye will.

Ted Bauer
2 min readFeb 9, 2023

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Whenever we make “best-ever Super Bowl ad” lists, we usually top out with Mean Joe Greene’s 1980 Coke spot:

Other people have specific favorites. I was never really into the Clydesdales and the naked lamb or the “Whassssssssup?” ads, but they slap for some people. I personally always thought an underrated one was Master Lock from years ago:

Speaking of years ago, during the 49ers-Chiefs Super Bowl (pre-COVID, and currently Mahomes’ only championship win), Google aired an ad called “Loretta.” The general premise of the ad is that an older guy, whose memory is fading, has lost his wife. He uses Google to help remember things about his…

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Ted Bauer

I write about a lot of different topics, from work to masculinity to relationships and social dynamics, I.e. modern friendship. Pleasure to be here.